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John Morris

I'm a Developer at WishList products, creators of WishList Member, instructor for the WishList Member Certified Developers program, and creator of numerous WordPress plugins and PHP applications.

How to Calculate an Age By Birthday Using PHP

This PHP function accepts a birthday as a parameter and will return the age based on that birthday. Handy for social sites/applications.

<?php
// PHP 5.3-
function birthday($birthday){
$age = strtotime($birthday);

if($age === false){
return false;
}

list($y1,$m1,$d1) = explode("-",date("Y-m-d",$age));

$now = strtotime("now");

list($y2,$m2,$d2) = explode("-",date("Y-m-d",$now));

$age = $y2 - $y1;

if((int)($m2.$d2) < (int)($m1.$d1))
$age -= 1;

return $age;
}

echo birthday('1981-05-18');

// PHP 5.3+
function birthday($birthday) {
$age = date_create($birthday)->diff(date_create('today'))->y;

return $age;
}

echo birthday('1981-05-18');

December 8, 2013

How Fear Can Kill Your Coding Career and How You Can Easily Overcome It

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It’s Really All About Fear, Isn’t It?

Today’s going to be a little tough I think… because today is about standing in front of the mirror a little bit. Let’s talk about fear. Let’s just put it on the table… you’re scared. It’s okay.

So am I… every day.

  • Scared you don’t really know what the hell you’re doing.
  • Scared somebody will find out.
  • Scared somebody will see your code and flame you into oblivion.
  • Scared you’ll wreck your client’s site.
  • Scared you’ll never get it figured out.
  • Scared you might break something.
  • Scared you might not be smart enough for this…

So, why am I bringing this up?

Because, the reality is… as a coder… fear is the one thing you’ll fight your entire career. At every level of mastery… there’s another level of mastery ahead of you that scares the s!@# out of you.

To be great, you have to get good at dealing with your fear. You have to figure out how to work through it and continue to push yourself anyway.

To take the client that scares the daylights out of you (what if I “f” it up?). To learn the skill you’re not sure you’re smart enough to figure out. To put your code out there to be mocked (and loved).

You have to do it.

If you can’t, quit now. It doesn’t get any easier. I promise.

BUT…

If you embrace and take it head on… you get better at dealing with it. The fear doesn’t go away, but how you handle it gets easier.

You get more confident. And, the conversations changes from “I have no idea how to do this, I don’t know where to start looking, I’ll never figure it out, my client will be pissed, they’ll tell everybody, the whole world will laugh at me, I will explode…”

Into…

“I have no idea how to do this, but I know I can figure it out”.

See the difference?

When I first started learning how to code, it scared the s!@# out of me. But, I said the two infamous words that have propelled me continually down this path and over every hurdle I encounter.

The two words I hope you’ll tell yourself when you feel that twinge of fear rising up telling you NOT to do whatever it is you really want to.

The two words (pardon my language here):

“Fuck it!”

Dumb? Maybe. But, try it. Things is, I know that fear hits you at times… so NEXT time just try it. Just say those two words to yourself and see how your attitude changes.

You might be surprised.

What About You?

Tell me why I’m wrong. Or, why I’m right. What has your experience shown you? Let me know in the comments below.

September 11, 2013

How Targeting Can Trump Credibility As a Freelancer

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Awhile back, I posted a video talking about how you can make more money in web design by laser-targeting the services you offer. Since then, I’ve received a little push-back from a few coders and I wanted to address their concerns.

Their two main arguments are:

  • Being too specific will cause you to lose jobs when you’re first starting out.
  • You have to build up credibility/rapport before you can start targeting more specifically

In the podcast, I cover both of these… but let me briefly summarize the points I made:

You CANNOT Get Too Specific. Period.

It’s as close to impossible as you can get… for you, as a freelancer, to get less business by targeting your services more specifically. Here’s why:

  • You only need a few regular clients (4-5) to sustain your business
  • It’s almost impossible to find a market on the web that doesn’t have 4-5 customers in it

Even if the number of clients you need is higher… say 10… it’s not 1 million or 10,000 or even 100. You couldn’t sustain that many clients anyway. In fact, once you start to get above 5 or so clients, it becomes un-manageable for you, as an individual, to handle all those clients at once.

So, you don’t need a ton of clients to sustain your business.

Even more, with the global nature of the web, it’s almost impossible to find a market with less than 10 or so customers in it. You probably could find one somewhere… but to do so, you’d have to get SO specific it would be obnoxious.

In practical terms, no matter how specific you get… you’ll always have enough customers to sustain you.

Specificity Will Trump Credibility in Many Instances

I go back to my contact lens example from the original post. I knew nothing about the brand of contact lens solution I bought. Even more, I HAD heard of the some of the other brands that were marketing themselves as “Multi-Purpose Solution”.

But, that didn’t matter.

I needed something very specific and I chose the product that marketed itself the best in that regard.

As a freelancer, you certainly want to build up your credibility. However, if you’re the only (or one of the only) people who can deliver a certain outcome for a client… guess what… they don’t really have a choice. They HAVE to choose you.

In fact, when you’re first starting out as a freelancer… one of the easiest ways to get clients right away is to offer a service that very few others can. Then, use that to build credibility and expand into other areas as you see fit.

What About You?

Tell me why I’m wrong. Or, why I’m right. What has your experience shown you? Let me know in the comments below.

September 3, 2013

Genesis: Move Navigation to Top

Here’s a little code snippet to move the primary navigation in the Geneses theme to the top of your pages:

// Child theme setup function
function child_theme_setup() {
// Remove the primary navigation from its current location
remove_action( 'genesis_after_header', 'genesis_do_nav' );

// Add the primary navigation to the top of the page
add_action( 'genesis_before_header', 'genesis_do_nav' );
}

// Hook into genesis_setup
add_action( 'genesis_setup', 'child_theme_setup' );

Of course, you could use this to hook the primary navigation in anywhere on the page. You’d just use a different hook with your add_action() statement.

August 22, 2013

WordPress Plugins Are Dead

iOS and Android have forever changed what people expect from their technology. For the most part, however, that wave of expectations hasn’t hit the WordPress community.

Sure, WordPress itself functions a lot like iOS and Android in a platform/app context… But, most of its plugins don’t.

That is changing.

And, in this new world… you’re either a plaform or an app… but you’re NEVER a plugin.

App vs Platform

iOS is a platform. Android is a platform. WordPress is a platform. Evernote is an app. Gmail is an app. SmartS3 is an app. Platforms are the operating system. Apps are the software that run on them.

And, what’s changing (where you need to be headed if develop a WordPress plugin) is users are beginning to expect your app (plugin) to be a platform.

We see a lot of plugins in WordPress. What we don’t see a lot of is plugins that have their own plugins.

The main difference between a platform and an app is how much of an infrastructure is in place for your software to be developed on top of.

We’ve seen some of this with WooThemes and what they’re doing with WooDojo. We’ve seen some with Gravity Forms and their “apps” market.

But, they’re few and far between… and the ones that exist are just in the early stages of development.

It’s not just about what “hooks” you have in your plugin. That is important (it NEEDS to be there)… but it’s also about:

  • What kind of delivery system do you have in place to deliver apps developed on your platform?
  • What kind of support do you offer developers?
  • Have you created a marketplace for developers to sell apps in an integrated way?
  • Do you have the back-end infrastructure in place to support all of this and make it easy for customers to use?

Who would you rather be? Apple selling millions of its platform largely due to its apps… earning a piece of the pie for every app sold on its platform or the app-maker earning solely based on what you yourself can develop?

Even more… and this is so absolutely critical to get… in a community like WordPress’ where many plugin authors are in direct competition with one another, do you think you can continue to stay viable when your competitors are thinking like Apple and you’re still thinking like Doodle Jump?

Not a “there’s always room for everybody” situation… but a you’re in direct competition with someone acting like Apple… building platforms with a full-blown marketplaces behind them… aimed squarely at running you out of business?

Who do you think wins?

What We Should Be Doing

For context, here’s my mindset…

I think of WordPress as a Content Management Platform. WishList Member is a WordPress plugin, but I see it as a Content Monetization Platform.

It sits on top of WordPress and exposes content monetization services to WordPress itself and to the apps developed on top of it.

That’s what our API is for.

But, in our little world, I think we need to go further.

I’ve gone to the point of being annoying about…

  • Integrating WishList Member deeper into WordPress… especially interface-wise.
  • Adding more and more ways for developers to interact with WLM (especially, hooks in our admin interface)
  • Upgrading, testing, re-working, documenting, etc our API.

All of this will become critical with what comes next. What comes next is what makes a plugin a platform whether you like it or not. What comes next is what makes it almost impossible for a competitor to beat you.

What comes next is what premium WordPress plugins 5-10 years from now will HAVE to be in order to even compete… let alone win.

So, what comes next?

July 12, 2013

Should I Use mysqli_real_escape_string With Prepared Statements in PHP?

Graham recently asked me:

Do I still need to used mysqli_real_escape_string when used prepared statements in PHP?

The simple answer is no.

The way it used to work is that you would take form input data, put that into a variable, and inject that data into your MySQL query in order to add that data to the database.

Now, a big problem with that is SQL Injection attacks where a hacker could inject SQL code into your query and perform actions on your database… which is something you definitely don’t want.

So, the standard solution became using mysql_real_escape_string to sanitize data before sending to the database.

Of course, that’s not the preferred solution anymore. Prepared statements are:

But, with PHP5, the PHP developers built an entire class into PHP for working MySQL. With that class, there are now prepared statements in PHP… and prepared statements allow you to “bind” data to a query using sprintf-like syntax… rather than “inject” your data into those queries.

And, with this new system, the methods that bind the data to your query do the sanitizing for you. So, mysqli_real_escape_string is no longer necessary WHEN you bind values this way.

Of course, if you have some other way you’re injecting input data into your queries, you still need to sanitize that data… and mysqli_real_escape_string is still the main method for doing that.

June 6, 2013

How Being Lazy Can Help You Stop Procrastinating

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Let me give you an example:

Yesterday, I was feeling completely burnt out. For the last couple weeks, I had been pushing real hard on a number of projects, working late nights, and basically strapped to my desk 24/7.

And, it was starting to catch up to me.

But, I had one more project I needed to finish and I really didn’t want to do it.

Now, I’ve learned over the years that the quality of my work is pretty horrific when I force myself to work when I don’t want to. So, instead of forcing myself to work on the project and “get it done”.

I was lazy.

I basically sat around all day, watched movies, ate too much, drank too much pop and was generally a complete bum.

However, as I did that… I also used a couple tricks I’ve learned to prep myself mentally to get ready to hit it hard again.

As time passed, I began to feel more and more naturally motivated to work on this final project. Soon, I reached a point where I was feeling inspired and I couldn’t stop thinking about how I wanted to do the project.

THEN, I went to work.

And, instead of me laboring over the project for days trying to force myself to get it done. That night, I stayed up a few hours later than normal and got it all done.

And, not only did I get it done without all the stress and hassle of forcing myself to do it… I got it done days before it was due.

The key is understanding how to tap into your natural motivation and let it build until you’re fully “turned on” and inspired to get a project done.

Now, if you stick with me, I’m going share those techniques with you and exactly what I did to stop procrastinating in these situations.

If you implement these techniques, you can virtually eliminate procrastination (and the stress that comes with it) from your life.

This is Why You Procrastinate

I’ve found two main reasons why coders procrastinate:

  1. The drama
  2. The mountain of work

We’re addicted to the drama. Let’s face it… after the initial bliss of learning how to code and feeling awesome because of all the cool things you know how to do… coding gets a little tedious.

Before you know it, you find yourself doing pretty much the same things over and over again for every project. And, you get a little bored.

Procrastinating until the last minute provides a sense of excitement. There’s a real possibility you might not get done in time, that your client will be pissed, that you’ll ruin your reputation and forever be banished from the brotherhood of coders…

See, how easy that is?

It’s easy to turn a little procrastination into a cheesy drama where you get to play the super-hero by swooping in and completing the project just in the nick of time.

Problem is, your works suffers. Not to mention, it’s also incredibly stressful. And, as you get more work, you find yourself bouncing from one project to another in this kind of dramatic fashion… and you get burnt out.

But, that’s not all…

Because, this pattern is fed by another that I call “Mountain of Work” syndrome.

Have you ever looked at a coding project, knowing full-well you need to get going on it right away, and began to see everything you’d need to do in order to get it done… and felt completely overwhelmed? And, as a result, instead of working on it… you put it off?

We all have.

The particular problem for coders is that the majority of the projects we work on provide enough ambiguity that it’s easy to blow the amount of work it’ll take way out of proportion.

Because, frankly, in a lot of cases… you don’t know what all a particular project or piece of a project will entail.

And, your mind will then tend to do what cognitive therapists call “maximize”. It’s worst-case scenario thinking. And, before you know it, your mind has you convinced that there’s absolutely no way you could ever get this project done.

So, you put it off…

But, you also have a sense that if you were just motivated enough, you could probably knock the project out pretty quickly. You just need some energy… some motivation… and that’s where the drama comes in.

Most of the time, coders procrastinate because they know that the drama of doing it last minute will give them the motivation they need to power through this “mountain” of a project.

And, because it feels good when you actually do pull through and “save the day”… this entire pattern is self-reinforcing. Your mind convinces you that this is a good way to go about things… because, in the end, it feels good.

Again, the problems come when you start to get more work. Now, because you have so many projects you’re trying to juggle at once… you start to fail. There’s time when you don’t save the day. There’s times when what you create in those moments is crap.

You notice. Your clients notice. And, it can quickly overwhelm.

I know… I’ve been there.

So, here’s how to get off the roller-coaster and use your natural tendencies to your advantage to get things done faster, perform better, and provide a better overall service.

Here’s How to Stop Procrastinating

First and foremost, you should never work when you don’t feel like it.

Now, I know… that sounds the exact opposite of what you probably think you should do… and what you’ve probably been told you should do…

But, it’s 100% true.

If you force yourself to work when you don’t feel like it, you antagonize your body to fight against. And, you set yourself for a bigger drop-off down the road.

Not to mention, 99.9% of the time…  your work will be crap.

Instead, you learn how to make yourself feel like working. Here’s a few methods I’ve learned to do just that:

1. Focus on something small you can get done right now. The problem of maximizing is in making the work seem like more than it is… so much more that it’s not even worth doing because there’s no way you could possibly ever get it done.

What’s really happening is you don’t feel like working right then. So, you maximize the work in order to rationalize not working on it right now.

To cure that, you need to hit yourself with a dose of reality. For me, the conversation literally goes like this:

Fantasy Me: “OMG! It’s so much work. I’ll never get it done. Why bother?”

Reality Me: “Well, you know, you could just knock out this small piece. It’s really easy and you could get it done pretty quick. That’s better than nothing.”

Fantasy Me: “Screw you Reality Me! I don’t wanna!”

Reality Me: “Right, but you know you need to. And, deep down, I know you WANT to.”

Fantasy Me: “Ugh!”

Now, that doesn’t mean you will immediately feel like working. But, what it does is stop you from continuing to maximize. It injects a little reality into the equation and gets you to come back down to Earth a bit.

This is absolutely critical! You must do this… and usually first.

2. Focus on what excites you about this project. Once you’ve stopped the maximizing and injected a little reality into your thinking… it’s time to start to swing the pendulum the other way.

Remind yourself of what excited you about this project in the first place. Maybe, it’s the topic or content of the project. That is, what the project is about. Or, maybe, it’s the people you’re working with on the project. Maybe, it’s what you’ll need to learn in order to complete the project.

Or, maybe… it’s just the money you’ll earn as result of completing the project.

Whatever it is, dangle a little carrot out in front of yourself to remind you why you accepted this project in the first place.

As you do, you’ll start to feel your natural motivation gearing up. Your mind will begin to focus on the project and not let you think about anything else.

3. Ride the wave. As you start to feel more naturally motivated, let it build a little bit. Let it build to the point you just can’t stand to not go work on it. THAT is when you’re at your best and your performance will be optimal.

And, once you’ve started moving on the project and generated a little momentum… ride that wave for as long as you can. It’s important to recognize just how important that momentum is and find ways to sustain it.

Sometimes, it hits at 11pm at night. Sometimes, it’s 4am in the morning. Sometimes, it’s in the middle of some other event.

You need to organize your life in such a way that, as much as possible, you can immediately go work on a project when the inspiration hits you. Those moments are gold opportunities and you can’t let them slip away.

That may mean having a “sit-down” with your family and friends. It may mean changing some habits. But, whatever it means, it’s important to do everything you can to maximize those opportunities.

Managing Your Motivation

Now, keep in mind… what I just described is not a 5-minute process. It’s not some mental gimmick you can whip out and in 5 minutes feel all gung-ho to go work. It’s more of and understanding of how your mind naturally works and how to tap into it.

In most cases, the above process will take at least a few hours. Sometimes, it might take a whole day.

So, you need to be sure to effectively manage this with your clients. That means working “buffer time” into every project you accept. If you think it’ll take you 8 hours of actual to complete a project, tell your client that it’ll be a week or two.

Because, finding 8 hours to sit down and just code… among all the other things you need to do… is never easy. Factor in the time where you’re not going to feel like working… and finding 8 hours of time where you’re 100% inspired to work on that project is going to take a little bit.

And, although, your client may not immediately understand or agree if you told them that explicitly… believe me… they want you at your best. They want the hours you put in to be motivated and inspired hours… not “feeling forced” hours.

So, you build that time into your scheduling and set those expectations early on.

What’d You Just Say

So, in summary… here’s a few things to keep in mind:

  1. Never force yourself to work when you don’t feel like it
  2. Instead learn to naturally prod yourself into feeling like working
  3. Inject reality into your thinking by focusing on someting small you could get done right now
  4. Remind yourself of what excited you about the project in the first place
  5. Ride the wave of momentum you’ll create for as long as you can
  6. Be sure to manage your motivation and set clear expectations with your clients

John Is An Idiot

Completely disagree with me on all this? That’s cool. Why? I’d like to hear how you deal with procrastination. Or, maybe you completely agree… I’d like to know that, too. I’d like to hear about others who’ve used these techniques to stop procrastinating.

Leave your thoughts in the comments below and let’s have a conversation we can all benefit from.

May 30, 2013

How to Make More Money in Web Design

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Are You Losing Money Trying to Be Everything to Everybody?

I have 100% been guilty of this. When I first started marketing my services, I had a shotgun blast of an offer hoping potential clients would pick up on something and get in touch with me.

The problem?

It reeks of desperation. And, clients don’t want a desperate developer.

The more you try to be everything to everybody, the more you’ll be nothing to nobody. Potential clients won’t really know what your strengths are and what your core offer is.

And, they’ll know you’re not a master of everything.

So, instead of trying to be good at everything…

Pick One Thing and Be Great At It

I’m a WordPress developer. More specifically, I’m really good and working with WishList Member and building membership sites.

I could talk for days on what a successful membership design looks like. I have oodles of testimonials and portfolio items to show a client if need be.

I have a mega-ton of credibility as a developer of membership sites.

So, why market myself as anything else?

You should do the same.

You’ll be happier. Your clients will be happier. And, you’ll make more money in web design!

How to Figure Out What to Be Great At?

Of course, you may not know what your core offer is, yet. That’s okay… it’s easy to figure out. Your core offer is at the nexus of vision, passion, and talent. That is, it’s the one or two things you have perspective on (vision), you’re super passionate about, and you’re really good at doing.

If that’s not immediately clear to you…  then start taking on any project you can. You’ll figure out really quick what you HATE doing… and that’ll give you the clarity to see what you LOVE doing.

Did This Suck?

What did you think of this episode of John Morris TV? Did it suck? Want more? Let me know so I know what kind of content you want more. Leave a comment or like the video to let me know you liked it!

May 19, 2013

How Wealthy Developers REALLY Succeed

You know, I’ve spent a lot of time teaching coders technical skills. How to upload files using PHP, how to create website templates, how to hack, twist and mold WordPress to your will, and so on.

In fact, the entire site over at LearnPHP.co is about exactly this when it comes to PHP. I have an entire category on this site called Code Snippets where I do exactly that. All of my YouTube videos do the exact same thing.

But, to be honest, I’ve never really talked much about what it REALLY takes to be successful as a developer. Because, while all that technical mumbo-jumbo is cool… none of it REALLY matters.

Yes, you need to know how to do those things… but those things aren’t what MATTER most when it comes to determining the successful from the unsuccessful. Any monkey can learn to code.

And, there’s 1000s of coders out there who can do all those “cool” things who struggle to get by day after day. People “who can code” are a dime a dozen.

What’s rare is a “Coder”. An artist. Someone who has a point of view about what/how/why they code. Someone who’s so passionate about what they do they’ll not just tell you no but “hell no” when you ask them to do something that they feel violates their art.

So…

You WANT to be one of these coders. Because you’ll make more money. Because you’ll be more appreciated. Because you’ll be happier.

What do you need to do to get there? Here’s some things I’ve picked up from the successful coders (and artists in general) I’ve been around… things I try to integrate into my work:

Be a Picky Bitch

This is my slang way of saying “have a point of view”. I see so many coders who don’t really care about the code they write. Their standard for their code is “it works”. They’ll bend to the will of any client no matter how asinine the request is.

The successful coders I know don’t do this. Meeting them… you might even think, “Man, that guy/girl is a whiny picky bitch”.

Yep. They have a point of view and own it. But, most good artists do.

My guess is if you happen to be around when Michelangelo was painting the Sistine Chapel and told him to use red instead of blue… you’d have been thrown out in a fiery rage.

Why? Because he, and only he, knew what his art was. He knew what his perspective was and he was going to express it his way regardless of what you might think of it.

All the successful coders I know are this way. Hell, all the successful anybodys I know are this way.

My boss, Stu McLaren, is this way. I don’t know how many times I’ve been working on a project with him and at some point told my wife, “Man, he’s a picky bitch”. 🙂

But, you know what… he’s almost always right. And, the stuff he does works. Because, he has a point of view based on years of practical experience and he’s willing to stand up for it.

And, in the long run… I appreciate it. I wouldn’t want to work with anyone else.

So, don’t be afraid of being a picky bitch. Be proud of it. Own it. Because, it’s based on your point of view… your art. And, in the long run, people will appreciate you for it.

Be a Megamind

For coders specifically, I believe the single most important skill you can ever develop is the ability to mentally abstract. I believe that how well you can mentally abstract is inextricably linked to how good your applications will be.

For your applications to get better, you have to get better at abstraction.

If you think about, ultimately that’s what coding is. You’re taking a specific instance of something and abstracting it out into functional code that will work across instances. The bigger your application becomes (i.e. the more it “does”) the more abstraction is required.

All the successful coders I know are wizards at this. They have this uncanny ability to simultaneously hold the full scope of their applications in their mind and focus on the fine details of any individual part.

The best example I have of what it’s like is a mind-map. If you’ve ever done any mind-mapping, you’ll know the power of it is in the ability to get a large-scope view of an entire idea while simultaneously having the fine details of any particular part available at a moment’s notice.

This is what good coders can do.

Of course, the big question is “how do you get better at it”. The answer is you code. You try building bigger and bigger applications and have the ability to keep going when you look back on old code and want to puke.

You’ll never really be completely happy with your code… ever. Especially old code. But, to others, it will seem elegant. It’s kind of like an artist who’s never fully satisfied with a particular painting (that’s why he/she keeps painting)… but to others, the painting is gorgeous.

You just have to keep coding and pushing yourself… and you’ll necessarily get better at abstracting.

Be Like a Dog on a Bone

That is, be tenacious. As a coder, you have to have a dogged persistence with details. You have to care about every last minute detail. For you, “good enough” can never be good enough.

All the successful coders I know are bloodhounds when it comes to details. They iterate over and over and over their code. They labor to make sure every character is where they think it should be at that time.

That’s not to say that they’re perfectionists that never ship. On the contrary. Good coders ship early and often… before they’re ready. But, they’re never done. You’ll find them up late at night working through a 10-line block of code to make sure it’s perfect.

And, once it is… they’ll move onto the next 10 lines.

Of course, a lot of that passion comes from having a point of view. When you have a point of view, you know exactly how you want something to look and function… and you won’t rest until it looks and functions how you want.

And, once it does…  you’ll find ways to make it better.

This is the kind of tenacious attitude all good coders I know have.

You just can’t be afraid to be a little OCD. Don’t worry. You’re not weird. We’re all that way. If you can’t sleep in the middle of the night, because a certain piece of code you want to fix is driving you nuts… you’re on the right track.

At the end of the day, this is the kind of tenacity and passion your clients will appreciate.

What Else?

These are a few of the biggest pieces of the puzzle I’ve identified… but by no means is this list exhaustive. I plan to add to it as I see fit. But, what characteristics have you seen in successful coders? How are they different from the coders you see struggle? How have you tried to implement those skills in your coding?

Share your thoughts in the comments below.

(photo by Ludovic Toinel)

April 4, 2013

How NOT to Hire a Freelance Developer

I’ve seen a rash of really bad job postings on Elance lately and I thought I’d step in to offer a little (ahem) constructive criticism.

Here’s the thing. Bad job postings are bad for everybody, because they lead to unclear expectations. Developers hate it because we have no idea how to bid these kinds of jobs… and the job posters hate it because they always end up paying more and getting less.

Now, certainly there’s something to be said for how a developer should submit their proposal back; however, 1) I can’t see how other developers do it, so I have no case studies and 2) it’s hard to critique the proposal if the job posting itself is jacked.

So, here’s a list of things NOT to do:

1. DON’T Be Ultra-Concise

I’ve literally seen listings like this:

I need a custom WordPress theme.

Then, the job will be listed as a fixed price job and the budget will be “not sure”.

As the developer, there’s almost nothing I can do with this. Yes, I can submit a proposal without a price and ask all those questions, but here’s the rub for you the business owner:

A good developer won’t.

Good developers (the kind you want) aren’t desperate. They have plenty of work and generally only look through job postings every couple weeks or so when other projects are finishing up.

And, they’re picky. They won’t take just any client. And, they’ve been around the block enough to have developed a sort of “radar” about what projects to avoid.

And, this is the kind of project they’ll pass right over.

What this kind of job posting does is attract more desperate developers… developers who will take just about any job. Developers who haven’t worked on enough projects to know when to walk away.

In a nutshell, NOT the kind of developer you want.

Instead, take a few minutes (or hours) and really think through your project. Flesh out the details. Know what you want. If you can, develop mock-ups of exactly how you want it to look and function.

You’ll attract better developers and you’ll get better proposals and you’ll know right away which developers paid attention and which ones didn’t. And, your chances of landing a quality developer are much better.

2. DON’T Be Incomplete

Here’s a perfect example of how to be incomplete:

This is a high level description and does note reflect the final description. Some more features will be added. Your bid should reflect the total price for the entire project considering these requirements represent 70% of the total requirements.

The big problem with this is it was posted as fixed price job. If it was a posting for an hourly job, it’d make more sense, because the details could be fleshed out and they’d be billed at the hourly rate.

But, for a fixed price job?

I’m not sure how you can expect someone to bid your job accurately when you’ve only given them a vague description… and it’s not even the WHOLE description. Details matter when bidding a job like this.

It’s hard enough for a developer to estimate how long a job will take them… even with a full, detailed description. A proposal like this will typically get two types of proposals:

  1. Overbids. Developers who at least recognize that the scope of this project will most likely increase pretty dramatically and they will bid accordingly so as to not be accused of “jacking up their prices” later.
  2. Underbids. Desperate developers who just want the job and who will bid it low to win. But, once it comes time to actually build out the project and they see how much they have to do and how little they’re getting… are very likely to abandon the project.

Neither is accurate and both will lead to turmoil down the road.

Instead do one of two things:

  1. Either, flesh out the details of the project before-hand and post a full description including mock-ups, if possible.
  2. Or, post it as a hourly rate job and be willing to pay the developer for non-development time… that is, time helping you flesh out the details.

Personally, I specifically avoid fixed price jobs with incomplete descriptions because it’s the perfect breeding ground for massive scope creep… and generally it’s the developer that takes the heat when timelines and budgets get blown.

So, to attract good developers… be complete.

3. DON’T Be a Douche

I see postings all the time with some sort of harsh language in them like:

Note: Don’t be lazy and actually read this posting before submitting a proposal.

Or something along those lines.

Here’s a hint for you…

The people who don’t read the postings… don’t read the postings. Whether because they’re using some sort of software to auto-submit or they’re copying and pasting their proposals… whatever the method… they’re NOT reading them.

Which means they’re NOT reading your note about not reading the posting.

On the other hand, the developers who DO actually read the job descriptions see that note and are immediately turned off. Again, good developers have developed a kind of “radar” about these things and they’re constantly looking for cues as to what type of person they’d be working with.

And, this is a major red flag. It screams snarky and good developers will move on.

Again, you’ll end up with desperate developers who need the money… and who are more likely to abandon you later.

Instead, just do what you’re doing anyway without actually feeling the need to state it. That is, immediately ignore the proposals that obviously did not read your job posting. It’ll be pretty easy to spot. Just ignore them and move on.

Because, you’re GOING to get them whether you put that note there or not. Sad but true.

And, that way you don’t send any red flags to the really good developers… the ones you want.

Don’t Try to Buy Steak From McDonalds

Another important point to consider here is the quality of the network in which you’re searching for freelance developers.

You wouldn’t expect to get a high quality New York Strip from McDonalds’ dollar menu… so why do you think you can find a high quality developer on a price-oriented network for $5/hour?

You can’t.

The standard approach is to visit an “open” freelance network like Elance, oDesk or Freelancer.com… post your job and watch as 800 Tom, Dick and Harry’s harass you about how great they are.

With these open networks, it doesn’t take much to get approved as a freelancer… and the onus is on YOU to separate the wheat from the chaffe.

Even worse, all you have to go on is a written service description, a limited portfolio, and some ratings.

If you’ve spent any time on these sites, you know most of the freelancers all tend to blur together after awhile and it’s difficult to know who is really great.

But, a new breed of freelance site is emerging.

These new sites are much more aggressively curated. Sites like Crew and Ziptask (among others) curate the freelancers for you by making them go through a rigorous application process.

This means only the best, most committed developers get through.

Probably the most unique of these I’ve seen is Ziptask.

When you land on the home page you see a live video feed of an actual project manager waiting to answer any questions you have and work with you to build a team for your project.

You click “Get Started” and you can be chatting with an expert in seconds… and that expert will work with the necessary developers for you to get your project complete.

It’s immediate and managed. And, it’s impressive. I have yet to see anything else where you can be talking to someone so quickly.

But, regardless of what network you go with… you need to understand what you’re getting into. If you go with a site like Elance or oDesk, it’ll be on you to curate and manage your developer.

With a curated site like Ziptask or Crew… they handle those things for you.

So, don’t try to buy steaks from McDonalds. Recognize if you’re set on going to McDonalds… you’ll probably have to settle for a cheeseburger.

Who’s Advice Should You Take?

Finally, I want to talk a little bit about this whole business of giving advice on how to submit job postings and hire developers on freelance sites.

I see a lot of marketers offering advice on how to submit your postings on sites like Elance and oDesk.

That’s cool. I’m sure it’s valuable to see how they do it.

But, BE careful. A lot of the advice I see… from the developer’s perspective… is… well let’s just say “not quite accurate”.

Here’s my favorite I see a lot of marketers teaching:

This job should be easy for someone who knows what they’re doing.

I see marketers teaching that you should put this at the bottom of every job posting.

Look, I get what you’re trying to do… but we’re not dumb. A good developer sees right through this. Insulting my talent to try and get a lower price won’t work. I’m going to bid the job what I think it deserves regardless of how easy you happen to think it is.

Because, frankly, I know you don’t actually have a clue how easy something is or is not. If you did, you’d just write it up yourself.

More probably, a good developer will just move on… because we’re picky. And, you can choose from all the leftover, desperate and  unseasoned developers who are probably going to make your life miserable.

Have fun with that.

But, at the end of the day… we really do want to help you. We love watching your project come to life, seeing how excited you get, and watching as you launch and start bringing in those first dollars, and so on.

It’s a great experience that we get to re-live project after project.

It’s just those first few encounters. They set the tone for the entire relationship… and, if you heed the advice above when crafting your job postings, you’re much more likely to attract quality developers who will actually bring your project to fruition.

And, that’s good for everybody.

April 2, 2013

How to Monetize Your Content in 2014

What will the future of content monetization look like? Are we forever stuck with an ad-based, privacy-encroaching business model (ala Facebook)? Does the failure of NewsCorp’s “The Daily” mean fee-based content is dead? What is the trend and how can you profit? These are the questions I want to answer in this article.

I’ve been thinking about content monetization a LOT lately. Not because I’m weird, but because that’s what the company I work for (WishList Products) does… at least in my eyes.

Right now, we call ourselves a membership site plugin, but let’s be real… our software does a lot more than pure membership site functionality.

To me, a “pure” membership site is one with a recurring fee that publishes ongoing content. WishList Insider is a membership site.

And, this is what WishList Member was originally built around… and something it does VERY well. But, it’s not all it does.

For example, WishList Member lets you set up products that can be purchased with a one-time fee… e.g. I charge a one-time fee of $19.99 for lifetime access to my PHP5 Decoded Program at LearnPHP.co.

Nothing about that says “membership site”… not in “pure” terms.

Or, how about the Pay-Per-Post functionality in WishList Member? Paying a one-time fee for access to a single post. Again, nothing about that says “membership site” to me.

What it DOES say (read: scream) to me is: “Content Monetization”.

All of these things, including a pure membership site, are ways of monetizing content.

But, who cares? It’s just semantics, right?

I don’t think so. You see, the web is in a state of trying to figure out content monetization right now. The traditional media models that worked in print, radio, TV, etc… don’t work as well online. And, frankly, I think the current model is broken.

Think I’m kidding? Consider that News Corp spent 10s of millions of dollars testing a new method of Content Monetization (news, in this case).

They created the first iPad only subscription-based news service called “The Daily”.

And, after a couple years of losing 30M annually, they finally shut it down.

Now, why would such a large news and content company spend that much money testing a new model if the current ones were working great?

Remember, NewsCorp is the company that owns massive news and entertainment companies like HarperCollins, the New York Post, the Wall Street Journal, GQ, Vogue, all the FOX variations, and more. And, they are the world’s second largest “media” group in terms of revenue.

So, again, why would they risk millions of dollars testing a new content monetization model?

I think it’s because they see the writing on the wall. As I said before, I think the most popular content monetization model is broken and unsustainable over the long-term.

What is that model and why is it broken?

It’s the advertising model. You get a bunch of people to visit the pages on your website and advertisers pay you to run their ads on those pages.

Most big websites charge per impression (pageview) not per click… so, the more people you get to visitor your site the more money you make.

Seems perfect in theory.

You can focus on writing high quality content on a regular basis which your readers love… and you continually build your traffic over time and allow advertisers to gain exposure with your audience which they love… and you make a steady income without having to “sell” anything… which you love.

Win-win-win. Everybody’s happy.

Except it never works that way in reality. Instead what happens is you become beholden to your “sponsors” (people paying you to advertise on your site)… and all they care about is exposure. They want pageviews.

You want to keep your sponsors happy and keep the money coming in so you start to focus more on how to generate pageviews… and you quickly realize it doesn’t matter if people actually read your content… only that they VIEW it.

You get paid for the impression whether someone actually reads your article (views your video) or not. And, this has dire consequences.

You end up spending more time writing the headline for your article than you do the article itself.

You could care less about the accuracy of your article as long as it is something that will generate controversy… and thus pageviews.

In the end… instead of peddling wholesome fruits and veggies to your readers… you sell them crack… and could care less how the rest of the world is affected as long as you get yours.

You don’t need to look far to see this actually happening. Look at any of the major news sources out there and you’ll see it’s all about drama.

You’ll see cleverly crafted headlines designed to generate the most dramatic response… coupled with articles that have little to no substance or, in many cases, completely refute the article’s headline.

It’s a “click-culture” designed to get clicks… not inform readers. And, it’s driven by the business model that’s used to monetize that content.

But again, who cares?

There’s a moral argument to be made here, but that’s not MY argument. Mine isn’t that you should care because it’s wrong and we need to do something about it (although, we DO)… my argument is that it’s NOT sustainable. It’s going to fall apart.

Why?

To use our analogy… if you feed an addict enough crack, they’ll eventually die or clean themselves up.

People will (and already have) figure out what’s going on and there will be backlash. Need proof?

Easy. Just ask the next 10 people you meet what their opinion of the news media in the U.S. is. Unless you’re at some sort of conference for journalists, you’re going to get negative reviews from the majority of those 10. In many cases, “passionately” negative.

As it stands now, most people don’t read the news from a particular news site (CNN, HuffPo, Washington Post, Wall Street Journal, FOX, etc) because they LOVE that news source and believe it’s honest, informative journalism… they do it because the headline is so enticing they can’t resist clicking through.

This is going to change.

We’ve already seen the rise of alternative media on the web… media that focuses more on real journalism and honest reporting.

This is part of the backlash that’s happening. And, it’s going to continue. And, it’s going to mean big trouble for the big media conglomerates that don’t adapt.

And, THAT is why NewsCorp spent so much time and money testing a new business model. Because, they see the writing on the wall.

Now, you might say… “But, The Daily failed. Doesn’t that give credence to the idea that the current model is the only workable one?”

In a word… NO!

Just because someone executes poorly on an idea doesn’t make the idea bad. It means the way it was implemented is bad.

While The Daily was losing millions of dollars/month… there were thousands (probably hundreds of thousands) of smaller publishers making tens of thousands (in some cases hundreds of thousands) of dollars per month… those same months.

And, for me, this is where things start to get more difficult.

Because, I see WishList Member and technology like it as a potential solution to a much broader problem.

The web, as a whole, is trying to figure out content monetization… meanwhile, we have tens of thousands of customers who already have it figured out and are making money hand over fist SERVING their members.

And, they’re doing it with more than just the traditional “membership site” model of content monetization.

Yet, I agree with people like Gary Vaynerchuk who believe content is more and more becoming a commodity… meaning the days of selling $2,000 online courses are coming to an end.

So, on one hand, we have big media corporations “selling” garbage content for pennies/click… and, on the other, we have smaller, well-known individuals and companies selling higher quality content for 1000s of dollars.

I think we end up somewhere in the middle.

And, it’s where I think software like WishList Member has a tremendous opportunity for growth. I think, right now, we see ourselves as “membership site” software and our feature-set reflects that. The way we make decisions reflects that.

We’re doing what we’ve been taught to do. Focusing on a specific niche and serving THAT niche. Not trying to be everything to everybody.

Yet, our customers tend to push us outside of that specific role (which is why we even have one-time fee and pay-per-post capabilities)… because our customers aren’t just building membership sites… they’re monetizing content… and they need the tools to do it.

So, what does a company like ours do?

There’s a Grand Canyon-size difference between seeing yourself as a “Membership Site Plugin” and a “Content Monetization” platform… a lot of which I talked about in an earlier post about platforms vs plugins.

And, the thing is… we’ve seen this before.

This is exactly the kind of disruption we saw in the music industry when Napster hit the scene.

And, it completely revolutionized how consumers saw themselves consuming music. Apple with iTunes was the first to really capitalize on this change and we saw how well that worked for them.

Who will be the first to really capitalize on the change happening with informational content? I don’t know, but I hope it’s us.

(photo by bookgrl)

March 27, 2013

How to Add a Login/Logout Link to WordPress Menus

In my last post, I talked about how to add a custom meta box with a custom link to WordPress navigation menus. Several times, I mentioned how I needed to add a specific class to that link for WishList Login 2.0, so that I could find that link later and do stuff with it.

This is the part where we “do stuff” with that link. Specifically, we’re going to hook into the navigation menu before it displays, find our link and change its display based on the current user’s login status. Here’s what it looks like:

Adding a Login/Logout Link

So, if they’re logged in, we’re going to change it to a logout link. If they’re not logged, then we’ll leave it alone. Here’s the code to do that:

if ( !class_exists( 'HijackMe' ) ) {
class HijackMe {
public function hijack_menu($objects) {
/**
* If user isn't logged in, we return the link as normal
*/
if ( !is_user_logged_in() ) {
return $objects;
}
/**
* If they are logged in, we search through the objects for items with the
* class wl-login-pop and we change the text and url into a logout link
*/
foreach ( $objects as $k=>$object ) {
if ( in_array( 'wl-login-pop', $object->classes ) ) {
$objects[$k]->title = 'Logout';
$objects[$k]->url = wp_logout_url();
$remove_key = array_search( 'wl-login-pop', $object->classes );
unset($objects[$k]->classes[$remove_key]);
}
}

return $objects;
}
}
}

$hijackme = new HijackMe;

add_filter('wp_nav_menu_objects', array($hijackme, 'hijack_menu'), 10, 2);

Here’s a run-down of what’s happening:

  1. We’re hooking in using the wp_nav_menu_objects filter.
  2. If the user is logged out, we just return the link as it is since by default it’s a login link.
  3. If the user is logged in, we then loop through the items and search the “classes” array element for our class.
  4. If the class exists in an item object, then we alter the “title” and “url” of that link and we unset our target class from the object.
  5. Then, we simply return the new objects array.

There’s definitely some customization and abstraction you could do with this:

1. Edit only the menu for a certain theme location. You’ll notice in the hook, I have 2 arguments being sent to the callback function, but I’m only actually using the first one. That’s to show you that there are actually 2 arguments available. The second one is the $args array which will contain information about that menu… including the theme location.

You would simply run a check on that array to see if the current theme location is the one you want to edit. This is especially important if you don’t want to touch widget menus at all… since, the Custom Menu widget uses the same back-end functionality as regular menus.

In our case, we wanted to hijack every instance of a link that contained our special class… even in a widget… so, we didn’t run any such check.

2. Abstract the target class. In our function, the target class we search for is hard-coded. In this instance, it’s fine because there’s no reason to have an option to change that class. You may have a scenario where it does make sense to allow users to change that class. In this case, you’d want to abstract that out by creating an admin option. You could then use get_option() to retrieve the target class and alter your menu accordingly.

So, that’s it. It’s a pretty straight-forward way to hook in and alter navigation menus how you’d like. And, IMHO, a hell of a lot easier than dealing with wp_nav_menu_items() and futzing with parsing HTML, and so on.

March 26, 2013

How to Add a Fully Functional Custom Meta Box to WordPress Navigation Menus

When I created WishList Login 2.0, I wanted to an easy way for users to add a dynamic login/logout link to their navigation menus. As simple as it sounds, it’s not something you can do natively in WordPress and we can requests for this kind of thing all the time.

In WishList Login 1.0, I had added an entire admin interface in the plugin settings that had all the necessary options for creating the link, editing its text, setting its position, and so on.

Of course, this was before WordPress added menus, so I didn’t have much choice… but, now WITH WordPress’ menus, it seemed silly to create a redundant interface… especially when the WordPress menus handled all the things need to added a menu link in a much clear way than my original interface did.

All that led me to figure out how to add my own meta box to the WordPress navigation menu interface with (important) the ability to add a custom link that contained certain parameters I needed in order to hijack the link’s display on the front-end.

Here’s what it looks like in the admin:

WordPress Custom Meta Box

Notice the CSS class. This was really the most important part because it’s what allows me to identify this link later and change it to a login link if the user is logged out and a logout link if the user is logged in.

Here’s a look at the code to make this happen:

if ( !class_exists('JMO_Custom_Nav')) {
class JMO_Custom_Nav {
public function add_nav_menu_meta_boxes() {
add_meta_box(
'wl_login_nav_link',
__('WishList Login'),
array( $this, 'nav_menu_link'),
'nav-menus',
'side',
'low'
);
}

public function nav_menu_link() {?>
<div id="posttype-wl-login" class="posttypediv">
<div id="tabs-panel-wishlist-login" class="tabs-panel tabs-panel-active">
<ul id ="wishlist-login-checklist" class="categorychecklist form-no-clear">
<li>
<label class="menu-item-title">
<input type="checkbox" class="menu-item-checkbox" name="menu-item[-1][menu-item-object-id]" value="-1"> Login/Logout Link
</label>
<input type="hidden" class="menu-item-type" name="menu-item[-1][menu-item-type]" value="custom">
<input type="hidden" class="menu-item-title" name="menu-item[-1][menu-item-title]" value="Login">
<input type="hidden" class="menu-item-url" name="menu-item[-1][menu-item-url]" value="<?php bloginfo('wpurl'); ?>/wp-login.php">
<input type="hidden" class="menu-item-classes" name="menu-item[-1][menu-item-classes]" value="wl-login-pop">
</li>
</ul>
</div>
<p class="button-controls">
<span class="list-controls">
<a href="/wordpress/wp-admin/nav-menus.php?page-tab=all&amp;selectall=1#posttype-page" class="select-all">Select All</a>
</span>
<span class="add-to-menu">
<input type="submit" class="button-secondary submit-add-to-menu right" value="Add to Menu" name="add-post-type-menu-item" id="submit-posttype-wl-login">
<span class="spinner"></span>
</span>
</p>
</div>
<?php }
}
}

$custom_nav = new JMO_Custom_Nav;

add_action('admin_init', array($custom_nav, 'add_nav_menu_meta_boxes'));

Most of this is pretty straight-forward.

  1. You hook into WordPress using the “add_nav_menu_meta_boxes” hook.
  2. You call add_meta_box() in your callback function setting “nav-menus” as the $post_type parameter.
  3. Finally, in your callback function for add_meta_box() you lay out your meta box HTML.

It’s that last part that can get tricky in order to make the adding of your custom link item to the nav menu… so, we’ll look at this more in-depth.

1. First, you need to make sure your HTML is set up correctly. The JavaScript that actually processes the adding of the link to the menu selects your link item in a specific way… so altering the HTML can break it. The above works. I’d recommend copying it and then just altering the small bits you need to.

Or, you can do what I did which is to copy the Category meta box native in WordPress and change what I needed.

2. Next, you need to adjust the main container div ID and the submit button ID so they match. This is part of how the jQuery works. You need to change these so they are unique and you need to make them match.

In the example code, you’ll notice the name of the container div ID is “posttype-wl-login” and the name of the submit button ID is “submit-posttype-wl-login”. This is the kind of relationship these two items need to have.

3. Finally, you’ll edit the inputs in the un-ordered list. These are the bare minimum I needed for everything to work. You can alter the values of these to what you’d like to display be default. You can also check other native meta boxes to see what inputs are available. The important one in our case was the “menu-item-classes”. This sets the CSS classes the link item will have by default and is what I used to hijack the menu later on.

And, that’s it. Once you have that all set up. Your users will be able to add your custom link item from your custom meta box to any of their menus and it’ll have the information pre-loaded in it that you may need later on when displaying menus.

Later, I’ll write up a tutorial on how to hijack menu items when you display the menus, so you can alter your custom link as you need.

March 22, 2013

Think Small

What if I could tell you the secret making a major breakthrough in your work… in 2 words? How to stop spinning your wheels 1,000 miles an hour but getting nowhere? How to stop being overwhelmed with “everything you’ve gotta do” and start working on only the things that matter?

(more…)

March 1, 2013

How to Create a Custom Loop in WordPress Using WP_Query

In this tutorial, I’ll show you how to create a custom loop in WordPress using WP_Query. Plus, I’ll explain why you want to use this instead of query_posts when creating custom loops like these.

<?php
/*** Custom Loop ***/
function demo_loop() {
$args = array(
'cat' => 3,
'posts_per_page' => 1
);

$demo_posts = new WP_Query($args);

if ( $demo_posts->have_posts() ) {
while( $demo_posts->have_posts() ) {
$demo_posts->the_post();

$output .= '<li><a href="' . get_permalink() . '">' . get_the_title() . '</a></li>';
}
}

return $output;
}

add_shortcode( 'demo_custom_loop', 'demo_loop' );

February 11, 2013

How to Create an ics Import File Using PHP

In this video, you’ll learn how to create an .ics import file using PHP. This allows you to dynamically generate the .ics file based on stored event data. Users can then download the file and import the event information in their calendar of choice… Outlook, Thunderbird(Lightning), Apple Calendar, etc.

<?php
error_reporting(E_ALL);
ini_set('display_errors', '1');
/**
* Get the event ID
*/
$event_id = @$_GET['event_id'];
/**
* If no event ID or event_id is not an integer, do nothing
*/
if ( !$event_id || !is_numeric( $event_id ) ) {
die();
}
/**
* Event information
*/
//$event = get_event($event_id);
$event = array(
'event_name' => 'Test Event',
'event_description' => 'This is a test event. This is the description.',
'event_start' => time(),
'event_end' => time() + 60*60*2,
'event_venue' => array(
'venue_name' => 'Test Venue',
'venue_address' => '123 Test Drive',
'venue_address_two' => 'Suite 555',
'venue_city' => 'Some City',
'venue_state' => 'Iowa',
'venue_postal_code' => '12345'
)
);
$name = $event['event_name'];
$venue = $event['event_venue'];
$location = $venue['venue_name'] . ', ' . $venue['venue_address'] . ', ' . $venue['venue_address_two'] . ', ' . $venue['venue_city'] . ', ' . $venue['venue_state'] . ' ' . $venue['venue_postal_code'];
$start = date('Ymd', $event['event_start']+18000) . 'T' . date('His', $event['event_start']+18000) . 'Z';
$end = date('Ymd', $event['event_end']+18000) . 'T' . date('His', $event['event_end']+18000) . 'Z';
$description = $event['event_description'];
$slug = strtolower(str_replace(array(' ', "'", '.'), array('_', '', ''), $name));
header("Content-Type: text/Calendar; charset=utf-8");
header("Content-Disposition: inline; filename={$slug}.ics");
echo "BEGIN:VCALENDAR\n";
echo "VERSION:2.0\n";
echo "PRODID:-//LearnPHP.co//NONSGML {$name}//EN\n";
echo "METHOD:REQUEST\n"; // requied by Outlook
echo "BEGIN:VEVENT\n";
echo "UID:".date('Ymd').'T'.date('His')."-".rand()."-learnphp.co\n"; // required by Outlok
echo "DTSTAMP:".date('Ymd').'T'.date('His')."\n"; // required by Outlook
echo "DTSTART:{$start}\n";
echo "DTEND:{$end}\n";
echo "LOCATION:{$location}\n";
echo "SUMMARY:{$name}\n";
echo "DESCRIPTION: {$description}\n";
echo "END:VEVENT\n";
echo "END:VCALENDAR\n";

October 22, 2012

Plugins, Platforms, and My Plan for World Domination

I’ve been thinking a lot lately about WishList Member and its future. Specifically, how the web as a whole is evolving and what role WLM will play in that web. Looking into my magic “crystal ball”, I’m seeing some exciting things ahead if we take the right approach and develop the right mindset for the changes that are occurring with the greater internet.

Of course, none of this makes sense unless you know my Secret Plan for World Domination (add in ominous tone). I don’t mind sharing it, because while it’s simple to understand… it’s pretty damn difficult to implement. So, knowing it is like 1/100 of the battle.

However, I’ve personally never seen this put together in one grand strategy before… and, if you’ve never seen it, it can be quite enlightening (if I do say so myself). So, here it is…

(more…)

August 9, 2012

How to Destroy Your Business Legacy… And Why You Shouldn’t

Ethics in business today suck. Entrepreneurs are too focused on profit as the ultimate goal.

Profit is NOT the ultimate goal.

Business Is a Game

In baseball, a power hitter is often measured by how many homeruns he hits. As fans, we idolize and adore good hitters.

But, hitting homeruns isn’t his ultimate goal.

It’s a means to an end. The end is winning games… and winning enough games to be called a champion.

Often times, his legacy depends on whether or not he won a championship… regardless of how many homeruns he hits.

And, if he cheats to win, his legacy will be forever taintedregardless of how many homeruns he hits.

(more…)

June 28, 2012

7 Reasons Why You Should Start Using the Official Facebook for WordPress Plugin (and 3 Reasons Why You Shouldn’t)

Facebook just launched its official WordPress plugin which allows you to “easily” integrate Facebook features into your WordPress website.

I’ve spent the last day or so playing around with it and here’s my initial thoughts.

Why You Should Install Facebook for WordPress

1. Easy connection to your Facebook account. If you’ve ever setup one of the many Facebook plugins for WordPress, you’ll know that you typically have to create a new application in Facebook, grab the API Key and API Secret from your app, and paste them into your plugin.

This plugin is no different, except you only need to do it once and it gives you access to several of Facebook’s social plugins. Having an integrated Facebook plugin like this keeps you from having to create multiple Facebook applications for a bunch of different plugins or a bunch of PHP coding… which is very handy.

(more…)

June 13, 2012

This Is MY Blog!

If you’ve been following this site for a bit, you’ll know it’s been primarily about coding and contained all my various coding tutorials and such. Well, that’s changed.

I’ve officially moved all my coding tutorials over to http://www.learnphp.co and I’m taking this blog back as my personal blog. If you want the coding tutorials, head over there.

Here, I’ll be posting about pretty much whatever I want. You can follow me here if you’d like to keep in touch with me personally.

(photo by a2gemma)

June 13, 2012