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I always have to hold myself back because I know I’ll lose them.
But, it’s just in my DNA. 🙂
This actually happened just the other day. I was at one of the local business meetup groups I belong to and was approached (again) about working on a website for one of the members.
And my gut “nerd” instinct is to go full geek on them.
But, you never go full geek.
I got about two sentences into my verbal nerd-bomb and saw their eyes starting to glaze over. And, I caught myself… reigned it in and got back to sprekin ze English.
I’ve said this probably 100 times.
Clients do not understand or care about our nerd-speak. Saying HTML, CSS, PHP, etc… to them is like saying “zaploot”, “waawaaru” and “eeepoof”…
They don’t get it… they don’t care.
What they do care about is the end result they’re after.
The membership site. The contact form. The sales page. The opt-in form. The business website. The e-commerce site.
That is how they think.
That’s not the question to ask.
The question to ask is…
Can you deliver a specific end result people want?
If yes, then yes you can take clients for that specific end result?
And you should market yourself appropriately.
Now, here’s the crazier thing…
Clients don’t even care how you deliver that end result. Not really. I said a few podcast episodes ago that I believe the future of site-building for people like you and me will be less about code and more about tools.
There will always be a place for coders. And, there will always be value in knowing how to code. But, I think more and more the pure coders will migrate toward tool-building and site builders like you and I will migrate toward tool-using.
So, it’s likely you don’t even need to know HTML and CSS to get clients!
You just need to know how to use certain tools to deliver the end result.
Matter of fact, I know really successful “developers” who do just that. Now, I’m not encouraging to not learn how to code. What I’m saying is in almost every case you can start taking clients sooner than you think.
Speaking of tools, yesterday I just released another “epic” freelance template over on Patreon. This one is for YOU. It’s based on my 12-Step Freelance Profile Template and uses WordPress and the Layers theme.
No coding required.
And, it’s all pre-built for you. You just fill in the blanks.
You can get it as a supporting listener of the show over on Patreon at the “Freelance Template” level. Go here to grab it: http://www.johnmorrisonline.com/patreon.
P.S. If you liked the show, give it a like and share with the communities and people you think will benefit. And, you can always find all my tutorials, podcast episodes and more on johnmorrisonline.com, @jpmorris on Twitter and youtube.com/johnmorrisvideo.
Also published on Medium.