One of the biggest mistakes I think coders make is getting so caught up in the technical side of their coding career that they lose track of all the other (often MORE important) aspects of being a successful coder.
I know I did.
In fact, for the longest time I held this completely erroneous belief that talent trumped everything. That all I needed to worry about was being talented and I’d be good.
Because of that I couldn’t figure out why I started to lose out on client after client and constantly get underbid by coders who I KNEW were less talented.
Couldn’t my potential clients see?
Well, things got bad enough that I eventually had to swallow my pride and figure it out. And, as I did I began to realize that your technical talent is only one very small part of being successful as a freelance coder.
Eventually, I discovered what I call “The 5 Stages of Coding Career Development“… and man did my life change.
A few years ago, I was really lost in my coding career. I had spent so much time mastering the technical aspects of coding that I never gave any thought to my career as a whole.
And as I was becoming more and more comfortable with the technical side, I began to wonder…
Where do I go from there and how do I get there?
As I searched for answers, I discovered what I call the 5 stages of coding career development.
Several years ago, I was in a really tough spot with my freelance coding business. I kept getting undercut by low bidders on Elance and oDesk and it was hurting my family financially.
Then, I discovered a little-known strategy for branding yourself as a coder.
Now, I turn down more work than I accept, clients gladly pay my fees and, I’ve left the Elance bidding wars behind forever.
In this episode, I share that same strategy with you and show you how you can implement it in your freelancing business.
The answer: You’re not branding yourself effectively. If you were, your potential clients would never hire another developer just because they’re cheaper.
As business guru, Tom Peters, puts it:
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
Of course, the big question is… how do you brand yourself effectively and fix your “outsourcing problem”?