To hear my haters tell it, the things I do to run my business are “dirty”.
I email everyday. I sell my products in every one of those emails. I don’t care one iota about follower counts, open rates, click-throughs or any of the other fake stats most online business owners fool themselves with.
I don’t believe the customer is always right.
I tell my students when they’re being obtuse.
And, I’m never going to stop.
Like I said… dirty, dirty, dirty.
But, I believe something fundamentally. People abhor bullshit. At least, the people I want to work with. They’d rather someone shoot them straight then tap-dance around their feelings and insecurities.
Because, they know that’s the only way to get results.
And to be frank…
If that ain’t you…
Well, don’t let the door hit ya where the good lord split ya.
I ain’t changin’, toots.
That and I have this “crazy” notion that, as an online business owner, it’s my JOB to promote my business on a daily basis. And, it’s my moral OBLIGATION to tell people about the products I have that will make their lives better.
And, if you truly believe in what YOU do.
If you truly believe you can help others with your skills.
You, my friend, have the SAME obligation.
There’s a lesson in there about principles > tactics when it comes to business. One I learned from the great, Ben Settle. Take it for what it’s worth, but if you’re a freelancer or online business owner, I recommend taking heed.
My business changed dramatically when I did.
In any case, if you’re a freelancer (or want to be), you can learn more of these fundamentals in my Beginner’s Guide to Freelance course on SkillShare. Where to find clients, what services to offer, what to charge, persuading clients and more.
If you’re not a gimmick-hound…
Or bright, shiny object chaser…
And, just want someone to cut the bull-ski and tell you what to do.
This course is it.
Anyway, you can get no-cost access to it here: https://skl.sh/2pOiF5g