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May 9, 2019

How to get REPEAT clients the Inc. Magazine way

Once upon a few years back…

I was working on a project for Inc. Magazine. And, the guy I was working with, Lewis, was one of their Executive Directors and a very sharp guy. A bestselling author and spent his days rubbing elbows with multi-millionaires.

At that point, I hadn’t yet worked with Michael Hyatt or Lewis Howes.

So, it was surreal experience for me.

Anyway, I learned a lot from him.

One of the things I learned was a crazy effective way to manage large projects. As a young freelance developer, I’d never seen this before.

But, it was brilliant.

The big thing about it was client satisfaction.

It removed that awkward space you often have with clients where they’re wanting to see progress on this one part of the project, but you know you need to do this other part first OR the thing they want is either super easy and no big deal…

Or, super hard and you don’t wanna get bogged down with it right then.

It fixes all that.

Puts you and the client on the exact same page.

And, gives YOU some control over what gets done and when.

While making them happier than a caterpillar on a cannabis leaf.

And, just to give you a little hint…

As a freelancer, we often think of our projects in a linear, logical fashion. Which makes sense, it’s a process for us. But, clients see projects from an “end-result” point-of-view.

They care a lot less about the process needed to get there.

This method brings both into alignment.

So, you’re BOTH happy.

In any case, this is one of the little things I’ve (since) done over the years to make clients happy so they come back to me for future work AND they refer me to their friends and colleagues.

Repeat business and referrals.

The lifeblood of any freelance business.

Of course, I know how this goes. Most freelancers are looking for some bright, shiny object, “one big thing” that’s suddenly going to click and clients will flood in the doors and all their problems will be solved.

The “lottery” mindset.

So, they’ll brush this off.

And, if that’s you… do us both a favor and stop reading. No hard feelings. You just aren’t going to get what you’re looking from this (or anything). Because, the truth is, it’s not about find “one big thing”.

It’s about stacking a bunch of little things in your favor.

And, eventually, your little snowball of an income becomes an avalanche.

Anyway, if you’re not the “lottery” mindset type, I just added a full video (Lesson 16), where I explain what I learned from Lewis, to my Beginner’s Guide to Freelance course on Skillshare. Best part is you can get access to it for nothing.

All the details on that are here: https://www.johnmorrisonline.com/skillshare

Later,

John

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