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September 21, 2018

My exact digital marketing strategy

This is what happened when I turned my digital marketing “machine” exclusively toward my courses on SkillShare:
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I went from 5,000 minutes of watch time in April…

To almost 30,000 minutes in August.

And, September is on pace to surpass August.

That’s a 600% increase in watch time. And, this is real money in my pocket, because SkillShare pays its teachers based on watch time. So, that’s also a 600% increase in my earnings from SkillShare since April.

Here’s another one:
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That’s 101 students in April to 441 in August.

An over 400% increase.

None of this is to brag.

It’s to provide you with evidence of the power of digital marketing. And, here’s how this is relevant to YOU. These days, I point this at my courses. But, I USED to point it at my freelancing services.

And, it works just as well.

Probably even better, because services are often easier to sell than products.

So, I just uploaded 14 new lessons to my Freelancing on Upwork course over on SkillShare where I show you exactly what I do to create content and promote my courses. So, you can build a similar machine.

And, I show you how (and why) to use it with Upwork.

But, honestly, you could point it at whatever you like.

And, I show you how in the new lessons.

Anyway, if you wanna learn what I know about digital marketing, what I focus on, how I set it all up, what I automate and what I don’t, how to create content that sells and on and on… it’s in Module 4 of the course.

Link to get no-cost access to the course is here: https://skl.sh/2OIxQrO

Later,

John

P.S. If you’re a Patron, the new module is already uploaded over there, as well. You can download it here: https://www.patreon.com/posts/15080008

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