Several years ago, I was in a really tough spot with my freelance coding business. I kept getting undercut by low bidders on Elance and oDesk and it was hurting my family financially.
Then, I discovered a little-known strategy for branding yourself as a coder.
Now, I turn down more work than I accept, clients gladly pay my fees and, I’ve left the Elance bidding wars behind forever.
In this episode, I share that same strategy with you and show you how you can implement it in your freelancing business.
The answer: You’re not branding yourself effectively. If you were, your potential clients would never hire another developer just because they’re cheaper.
As business guru, Tom Peters, puts it:
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
Of course, the big question is… how do you brand yourself effectively and fix your “outsourcing problem”?