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JMS389: I Grew My Business 500%

Just uploaded a new episode of the podcast. Here’s the breakdown:

When it comes to freelance marketing, this is the most important thing I can teach you. It’s not sexy or flashy. In fact, it’s a lot of hard work. But, it’s the one thing I know I can rely on year after year, no matter the scenario. And since I started doing it, my business has grown over 500%. So, take it for what it’s worth to you.

Give it a listen here: https://www.johnmorrisshow.com/jms389-i-grew-my-business-500/

March 20, 2019

Walmart and the most important freelancing skill you can learn

Sam Walton started in the first Walmart in Rogers, Arkansas.

If you look, today, the population is about 66,000… but back then it was just 5,700. And, he did this despite the prevailing wisdom at the time that a mass retailer needed to be started in a big city, otherwise it would fail.

But, Walton actually listened to his customers.

He knew that consumers in rural areas often bought in larger quantities because they had larger families and took fewer trips to the store. The result is, of course, the largest retailer on the planet, today.

Listening to your customers/clients is important.

But, that’s often not the road-block.

Let me give you another example.

Back in the early 2000s, about 3-4 years before Groupon launched, I was just getting into web development, but still working my old job at a local pizza chain in Iowa. And, I had this idea.

I noticed how effective coupons were at getting customers in the door.

And, I’d built a coupon membership site for the company I worked at. We advertised in on the local radio and built up a membership of about 500 people. Which, for that town, was about 5% of the population.

And, once a week or so, we’d send out a new coupon.

And, it’d bring people just flooding in.

It was kinda crazy how well it worked.

Anyway, after a few times of doing this, I thought “I could do this for all the local businesses around here.” And, I started building a whole new website that I’d planned on pitching to those companies.

I never finished it.

Doubt started to creep in.

There were a few technical problems I had to figure out.

And, eventually, I just gave up on it.

Imagine my horror a few years later when Groupon blew up. I thought of that first! But, they executed on it. And, that’s the lesson, today. Ideas are a dime a dozen. Listening to your clients is great.

Coming up with new insights and ideas… awesome.

But, it’s doing it that actually matters.

And, quite often, that comes down to trusting your gut.

Imagine if Sam Walton, knowing everything he knew about rural America’s buying behavior, had decided to ignore his gut and just go with the prevailing wisdom. Would Walmart even exist, today?

We’ll never know.

Because he did and it does.

Anyway, this is the most important thing you can learn how to do as a freelancer… hone your instincts and learn to trust them. And, you do that by getting out of your head, trying new ideas and letting the chips fall where they may.

Not being afraid to fail. Not substituting other people’s thinking for your own. Sure, learn from others. But, always, trust your thinking over theirs until you’re proven wrong by your own action. Then, adjust.

Do that… and eventually, you’ll figure one thing out.

Then another.

And another.

And, before you know it, you’ll have a whole system for getting clients, delivering, repeat business, referrals, all of it. That’s what I did starting 15 years ago… and what’s lead me to where I am, today.

Having worked on projects for people like Tim Ferriss…

And, Inc. Magazine.

And, dozens of others.

In any case, if you want a jump-start and want to fast-track that learning curve by learning what I picked up over all those years and experiences, check out my Beginner’s Guide to Freelance course.

All the details on the course and how to get free access are here: https://www.johnmorrisonline.com/freelance

Later,

John

March 19, 2019

JMS388: Global Game Jam and Staying Focused In a World Full of Distractions

Just uploaded a new episode of the podcast. Here’s the breakdown:

Do you know about the Global Game Jam? It’s a challenge/event to create games in one weekend in hundreds of locations worldwide. Anyway, chat about that and how to stay laser-focused in a world full of distractions and chaos. Specifically, that focus is NOT about discipline or will power and the 3 things you need to do to stay focused no matter what’s happening around you.

Give it a listen here: https://www.johnmorrisshow.com/jms388-global-game-jam-and-staying-focused-in-a-world-full-of-distractions/

January 25, 2019

What Can a Hillbilly Teach You About Getting Development Work?

I guess technically I’m a hillbilly now.

Living on a farm in southern Missouri. In any case, I just uploaded a new episode of the podcast. It’s all about… gasp… marketing. I break down my top-performing email from this week and show you why it worked…

And, how to apply those lessons to getting work as developer.

This ain’t for everybody, but if you geek out on marketing…

Or, just wanna learn how to persuade people better…

So, you can get more dev work…

Give it a listen: https://www.johnmorrisshow.com/333/

Later,

John

July 15, 2018