The answer: You’re not branding yourself effectively. If you were, your potential clients would never hire another developer just because they’re cheaper.
As business guru, Tom Peters, puts it:
“All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”
Of course, the big question is… how do you brand yourself effectively and fix your “outsourcing problem”?